Overview and Scope
Personalized learning refers to an educational approach that customizes the
learning experience for each student based on their unique strengths, needs,
skills, and interests. It leverages technology, data analysis, and
instructional strategies to create personalized learning experiences that
optimize student engagement, motivation, and achievement.
Sizing and Forecast
The personalized learning market size has grown exponentially in recent years.
It will grow from $3.76 billion in 2023 to $4.74 billion in 2024 at a compound
annual growth rate (CAGR) of 26.2%. The
growth in the historic period can be attributed to special education
legislation and inclusion policies, demand for alternative education models,
parental advocacy, and grassroots movements.
The personalized learning market size is expected to see exponential growth in
the next few years. It will grow to $12.13 billion in 2028 at a compound annual
growth rate (CAGR) of 26.5%. The growth
in the forecast period can be attributed to the expansion of data analytics
capabilities, globalization and cross-cultural collaboration, and demand for
customization and differentiation in education. Major trends in the forecast
period include augmented and virtual reality applications, personalized
learning pathways, and ethical and inclusive personalization practices.
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Segmentation & Regional Insights
The personalized learning market covered in this report is segmented –
1) By Component: Platform, Services
2) By Delivery Mode: Self-Paced, Instructor-Led
3) By Application: Personal, Commercial
4) By End-User: Higher Education, kindergarten-12th grade, Academic, Others
End-Users
North America was the largest region in the personalized learning market in
2023. It is expected to be the fastest-growing region in the forecast period.
The regions covered in the personalized learning market report are
Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle
East and Africa.
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Major Driver Impacting Market Growth
The expanding online education is expected to propel the growth of the
personalized learning market going forward. Online education refers to the
delivery of educational content, instruction, and support through digital
technology and the Internet. Online education is growing due to its
accessibility, flexibility, and cost-effectiveness, enabling learners to study
from anywhere at their own pace. Online education facilitates personalized
learning by empowering educators with the tools, flexibility, and
infrastructure needed to optimize student engagement and success. Personalized
learning allows online learners to follow customized learning paths based on
their existing knowledge, skills, and learning goals. For instance, in January
2022, according to the World Economic Forum, a Switzerland-based
non-governmental organization, the online learning platform Coursera recorded
20 million new student registrations in 2021, reaching 92 million in 2021 from
71 million in 2020. Therefore, expanding online education is driving the growth
of the personalized learning market.
Key Industry Players
Major companies operating in the personalized learning market are Google Plc,
Wolters Kluwer N.V., Pearson Education, McGraw-Hill Education Inc., K12 Inc.,
Scholastic Corporation, Cengage Learning Holdings II Inc., Chegg Inc.,
Blackboard Inc., PowerSchool, Udemy Inc., Coursera Inc., Duolingo, Rosetta
Stone, Desire2Learn Corporation, Codecademy Inc., Udacity Inc., Quizlet Inc.,
Discovery Education, Edgenuity Inc., Khan Academy Inc., Dreambox Learning Inc.,
NoRedInk Inc., Knewton Inc., Brainly Inc.
The personalized learning market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
.
.
.
27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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