Overview and Scope
Multichannel marketing refers to the practice of interacting with customers
across multiple channels, both online and offline, to promote products or
services. It creates a cohesive and comprehensive marketing strategy that
leverages the strengths of various channels to effectively engage with
customers and achieve their business objectives.
Sizing and Forecast
The multichannel marketing market size has grown exponentially in recent years.
It will grow from $7.38 billion in 2023 to $9.25 billion in 2024 at a compound
annual growth rate (CAGR) of 25.4%.
The growth in the historic period
can be attributed to rise of e-commerce, proliferation of mobile devices, advancements
in digital advertising technologies, expansion of social media platforms and
rise of data analytics and personalization.
The multichannel marketing market size is expected to see exponential growth in
the next few years. It will grow to $23.20 billion in 2028 at a compound annual
growth rate (CAGR) of 25.8%. The growth
in the forecast period can be attributed to artificial intelligence and machine
learning integration, expansion of voice and visual search, blockchain for data
security and transparency and emergence of 5G technology.
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Segmentation & Regional Insights
The multichannel marketing market covered in this report is segmented –
1) By Type: Websites, Mobile, Email, Other Types
2) By Channel Type: Selling Through Intermediaries, Dual Distribution, Reverse
Channel
3) By Platform Insights: Global Positioning System (GPS), Search Engine
Optimization (SEO), Email, Company Website
4) By Vertical: Information Technology And Telecommunications, Retail,
Hospitality, Healthcare, Automotive, Consumer goods, Financial Services
North America was the largest region in the multichannel marketing market in
2023. Asia-Pacific is expected to be the fastest-growing region in the forecast
period. The regions covered in the multichannel marketing market report are
Asia-Pacific, Western Europe, Eastern Europe, North America, South America,
Middle East, Africa.
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Major Driver Impacting Market Growth
The growing adoption of digital channels is expected to propel the growth of
the multichannel marketing market going forward. Digital channels refer to the
various online platforms and mediums through which information, communication,
and transactions are conducted electronically. The adoption arises because of
increased internet penetration, convenience and accessibility,
cost-effectiveness, and rapid innovation. Multichannel marketing utilizes a
combination of digital channels to reach and engage with target audiences
across various touchpoints to create cohesive, consistent, and personalized
experiences for their audience, driving engagement, conversions, and long-term
loyalty.
Key Industry Players
Major companies operating in the multichannel marketing market report are
Mailchimp Inc.; International Business Machines Corporation; Oracle
Corporation; SAP SE; Salesforce Inc; Adobe Inc.; SAS Institute Inc.; Act-On
Software Inc.; HubSpot Inc.; Marketo Inc; Zoho Corporation; Constant Contact
Inc; Hootsuite Inc.; ActiveCampaign LLC; Sendinblue; Acoustic; SharpSpring
Inc.; Pardot Inc; Eloqua Inc.; Infusionsoft; Klaviyo Inc; ClickDimensions Inc;
Campaign Monitor; ConvertKit; GetResponse; AWeber Communications
The multichannel marketing market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
.
.
.
27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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