The affiliate tracking software global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Affiliate Tracking Software Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size -
The
affiliate tracking software market size has grown rapidly in recent
years. It will grow from $3.48 billion in 2023 to $3.86 billion in 2024
at a compound annual growth rate (CAGR) of 11.0%. The growth in the
historic period can be attributed to the pandemic accelerated digital
transformation and e-commerce growth, boosting the demand for affiliate
tracking solutions, understanding the customer journey became crucial,
increased focus on partnership marketing strategies, and the need to
track user behavior across multiple devices.
The affiliate tracking software market size is expected to see rapid growth in the next few years. It will grow to $5.89 billion in 2028 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to increasing reliance on data, small and medium enterprises increasingly leveraging affiliate marketing to expand their reach, the rise of influencer marketing requires advanced tracking capabilities, economic factors and growth in the number and diversity of affiliate networks. Major trends in the forecast period include the adoption of advanced analytics, adoption of dynamic commission models, AI-enhanced fraud prevention, and IoT integration and advanced attribution models.
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Scope Of Affiliate Tracking Software Market
The Business Research Company's reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market's historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Affiliate Tracking Software Market Overview
Market Drivers -
The
rapid growth of e-commerce is expected to propel the growth of the
affiliate tracking software market going forward. E-commerce is the
process of purchasing and selling products or services via the internet.
It includes online shopping, digital marketplaces, and transactions
between businesses. E-commerce is surging due to increased internet and
mobile device penetration, convenience and time-saving benefits,
advancements in technology, the impact of the COVID-19 pandemic, and the
rise of globalization and cross-border trade. Affiliate tracking
software helps e-commerce businesses track affiliate-driven traffic and
sales, manage affiliate relationships, and optimize their marketing
efforts for better performance. For instance, in May 2024, according to
the United States Census Bureau, a US-based government agency, U.S.
retail e-commerce sales for the first quarter of 2024, after adjusting
for seasonal variation, reached $289.2 billion, marking a 2.1 percent
(±0.7%) increase compared to the fourth quarter of 2023. Therefore, the
rapid growth of e-commerce is driving the growth of the affiliate
tracking software market.
Market Trends -
Major companies
operating in the affiliate tracking software market are developing
innovative features and fixes to the existing software to enhance
functionality, streamline the user experience, and meet the evolving
needs of users. The improvements help affiliate tracking software by
increasing accuracy in tracking and reporting, enhancing user interfaces
for better usability, providing more robust analytics and insights,
integrating with a wider range of platforms and tools, and offering
greater customization options to meet specific business needs,
ultimately driving more efficient and effective affiliate marketing
campaigns. For instance, in July 2023, Quality Unit, a Slovakia-based
software development company, added a few improvements and fixes to Post
Affiliate Pro, the affiliate management software. The new private
campaign status filter in Post Affiliate Pro allows users to efficiently
navigate through their private campaigns by filtering affiliates based
on status, ensuring a clearer and more organized view of all ongoing
campaigns.
The affiliate tracking software market covered in this report is segmented –
1) By Type: On-Premise, Cloud-Based
2) By Application: Small And Medium Enterprises, Large Enterprises
3) By End-User: Retailers, Advertisers, Publishers
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Regional Insights -
North
America was the largest region in the affiliate tracking software
market in 2023. Asia-Pacific is expected to be the fastest-growing
region in the forecast period. The regions covered in the affiliate
tracking software market report are Asia-Pacific, Western Europe,
Eastern Europe, North America, South America, Middle East, Africa.
Key Companies -
Major
companies operating in the affiliate tracking software market are
Tipalti Inc., Impact Tech Inc., Commission Junction LLC, Partnerize,
Rakuten Marketing, PartnerStack, Affise, OSI Affiliate Software, Voluum,
ShareASale, Skimlinks, Refersion, LeadDyno, Tapfiliate, Post Affiliate
Pro, Target Circle , QualityUnit , Everflow, FirstPromoter, Trackier,
JROX Technologies, TrackingDesk , Scaleo, HitPath, AffTrack,
Clickinc.com.
Table of Contents
1. Executive Summary
2. Affiliate Tracking Software Market Report Structure
3. Affiliate Tracking Software Market Trends And Strategies
4. Affiliate Tracking Software Market – Macro Economic Scenario
5. Affiliate Tracking Software Market Size And Growth
…..
27. Affiliate Tracking Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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