The virtual try-on technology global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Virtual Try-On Technology Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size -
The
virtual try-on technology market size has grown exponentially in recent
years. It will grow from $7.57 billion in 2023 to $9.59 billion in 2024
at a compound annual growth rate (CAGR) of 26.6%. The growth in the
historic period can be attributed to increasing fashion and retail
technology firms, increasing social media platforms, increasing research
and development institutions, increasing Investment in VTO startups,
and increasing virtual influencers.
The virtual try-on technology market size is expected to see exponential growth in the next few years. It will grow to $24.72 billion in 2028 at a compound annual growth rate (CAGR) of 26.7%. The growth in the forecast period can be attributed to the evolution of hardware, consumer education, and acceptance, increasing use of tablets for online shopping, global expansion of retailers, and consumer behavior shifts. Major trends in the forecast period include advances in graphics technology, machine learning enhancements, enhanced body scanning, cross-platform compatibility, and integration with voice assistants.
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Scope Of Virtual Try-On Technology Market
The Business Research Company's reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market's historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Virtual Try-On Technology Market Overview
Market Drivers -
The
increasing adoption of online shopping is expected to propel the growth
of the virtual try-on technology market going forward. Online shopping
refers to the process of purchasing goods or services over the internet.
The rising online shopping trend is due to convenience, a wider
selection of products, competitive pricing, and the ability to shop
anytime and anywhere, along with advancements in technology and secure
payment options. Virtual try-on technology helps online shopping by
allowing customers to visualize how products, such as clothing or
accessories, will look before making a purchase, thereby improving
decision-making and reducing return rates. For instance, in August 2024,
according to a report published by the United States Census Bureau, a
US-based professional governmental organization, in 2023, total
e-commerce sales reached approximately $1,118.7 billion, marking a 7.6%
increase from 2022 and representing 15.4% of total sales, up from 14.7%
the previous year. Therefore, the increasing adoption of online shopping
is driving the growth of the virtual try-on technology market.
Market Trends -
Major
companies operating in the virtual try-on technology market are
focusing on developing advanced solutions, such as virtual tryout tools,
to enhance the online shopping experience. A virtual try-on tool refers
to digital tools that allow users to visualize how products, such as
clothing, accessories, or makeup, would look on them without physically
trying them on. For instance, in November 2022, Walmart Inc., a US-based
retail corporation, launched the Be Your Own Model, allowing online
shoppers to visualize clothing on themselves using their photos. It
offers unique features such as personalized visualization using
customers' photos to see how clothing looks on them, realistic
simulations of fabric draping and shadows through advanced algorithms
and machine learning, a wide selection of over 270,000 items, including
both private and national brands, and an easy-to-use interface with a
try it on button that allows users to view items on themselves or on
models that resemble their body type.
The virtual try-on technology market covered in this report is segmented –
1) By Type: Apparel, Footwear, Accessories, Makeup, Jewelry
2) By Technology: Augmented Reality (AR), Virtual Reality (VR), Holographic Projection, 3D Scanning, Machine Learning
3) By Device: Smartphones, Tablets, Laptops, Head-Mounted Displays (HMDs), Holographic Projectors
4) By Application: E-Commerce, Retail Stores, Social Media, Personal Use, Healthcare
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Regional Insights -
North
America was the largest region in the virtual try-on technology market
in 2023. The regions covered in the virtual try-on technology market
report are Asia-Pacific, Western Europe, Eastern Europe, North America,
South America, Middle East, Africa.
Key Companies -
Major
companies operating in the virtual try-on technology market are Walmart
Inc., L'Oreal S.A., Shiseido Company Limited, Coty Inc., Snap Inc.,
Warby Parker Inc., Grid Dynamics Holdings Inc., Netguru S.A., Perfect
Corp Ltd., ModiFace Inc., Bambuser AB, Stylitics Inc., Shopexp Inc.,
Vue.ai Inc., Banuba Ltd., FittingBox SAS, Queppelin Technologies Pvt.
Ltd., Blippar Ltd., Holition Ltd., 3DLook Inc., Webelight Inc., Centaur
Media plc, Modern Mirror Inc., Zakeke S.r.l., mirrAR Technologies Inc.
Table of Contents
1. Executive Summary
2. Virtual Try-On Technology Market Report Structure
3. Virtual Try-On Technology Market Trends And Strategies
4. Virtual Try-On Technology Market – Macro Economic Scenario
5. Virtual Try-On Technology Market Size And Growth
…..
27. Virtual Try-On Technology Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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