Overview and Scope
Sports broadcasting technology refers to the various equipment and techniques
used to capture, produce, and distribute live or recorded sports content to
audiences through television, radio, internet streaming, and other broadcasting
platforms. The primary goal of sports broadcasting technology is to deliver
high-quality, immersive viewing experiences to sports fans worldwide, allowing
them to enjoy live events with enhanced clarity, detail, and interactivity.
Sizing and Forecast
The sports broadcasting technology market size has grown strongly in recent
years. It will grow from $71.27 billion in 2023 to $76.17 billion in 2024 at a
compound annual growth rate (CAGR) of 6.9%.
The growth in the historic period can be attributed to internet and
digital streaming, advancements in camera technology, the emergence of
satellite broadcasting, integration of augmented reality (AR), mobile viewing
and second-screen experiences.
The sports broadcasting technology market size is expected to see strong growth
in the next few years. It will grow to $101.04 billion in 2028 at a compound
annual growth rate (CAGR) of 7.3%. The
growth in the forecast period can be attributed to 5G technology, artificial
intelligence (AI) and machine learning, virtual reality (VR) and mixed reality
(MR), personalized and interactive content, and integration of wearable
technology. Major trends in the forecast period include immersive viewing
experiences, 5G-powered broadcasting, artificial intelligence (AI) in
production, data analytics and visualization, and cloud-based workflows.
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Segmentation & Regional Insights
The sports broadcasting technology market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Technology: Analog, Digital
3) By Platform: OTT (Over-The-Top), Radio, Television
4) By End User: Broadcaster, Studios And Content Developer, Distributors
North America was the largest region in the sports broadcasting technology
market in 2023. Asia-Pacific is expected to be the fastest-growing region in
the forecast period. The regions covered in the sports broadcasting technology
market report are Asia-Pacific, Western Europe, Eastern Europe, North America,
South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rise of on-demand streaming services is expected to propel the growth of
the sports broadcasting technology market going forward. On-demand streaming
services, also known as video-on-demand (VOD) services, are digital platforms
that offer a wide range of multimedia content, including movies, TV shows,
documentaries, and original programming, for users to access and watch at their
convenience. The popularity of streaming services is rising due to
cost-effectiveness compared to traditional TV, accessibility and convenience,
original programming variety, and convenience. Sports broadcasting technology
is used for streaming services to deliver live sports events, highlights, and
analysis and to efficiently transmit high-quality video streams over the
internet for smooth playback and minimizing buffering. For instance, in January
2022, according to the Motion Picture Association, a US-based trade
association, subscribers to on-demand streaming services increased by 14% from
2020 to 1.3 billion in 2021. Therefore, the rise of on-demand streaming
services is driving the growth of the sports broadcasting technology market.
Key Industry Players
Major companies operating in the sports broadcasting technology market are IBM
Corporation, Orange S.A. , NBC Universal
Media LLC, Warner Bros. Discovery Inc., NEC Corporation, ESPN Sports
Media Ltd., Fox Corporation, Rohde & Schwarz GmbH & Co KG, Belden Inc.,
NEP Group Inc., AvL Technologies Inc., Viaplay Group AB, Sportradar AG, SKY Network
Television Ltd, Evertz Microsystems Ltd., Deltatre Limited, beIN MEDIA GROUP,
Supersport, Global Invacom Group, VSN Video Stream Networks S.L., Muvi One,
Staige GmbH, OMB Broadcast, Hangzhou HAOXUN Technologies Co. Ltd.,
EasyBroadcast
The sports broadcasting technology
market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
.
.
.
27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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